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peter damian serrao
P (239)
628.3214 C (570)
704-7728 16104 Cutters Court, Fort Myers FL 33908 peter@peterserrao.com
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Experienced in the design and
implementation of complex, internet-based, digital services in a
Business Process Outsourcing model, with emphasis on: Content and
Media Management, 1-to-1 Marketing Communication Solutions, Document
Management and Archival, Internet Presentment, Variable and Static
Data Print-On-Demand, Global Print Production and Distribution,
Cross-Media Delivery of Content, and ERP Integration · Skilled
in the Application Service Provider models of services
provisioning ·
Adept at technology forecasting ·
Proficient in both data center and
application architectures · Expertise in technology
and vendor assessments with regard to business strategy · Experienced in
multi-platform application development and systems integration
environments ·
Strong management abilities ·
Excellent communication skills ·
Creative problem solver · Team
building skills ·
Entrepreneurial spirit ·
Committed to the pursuit of excellence
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M.S. in Software Development and
Management, May 1993 Rochester Institute of
Technology
B.S. in
Hotel and Resort Management, May 1991 Rochester
Institute of Technology |
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Manager, Technical
Operations, North America Xerox askOnce Software Business Unit
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2/2002 - 2/2003
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Managed all aspects of askOnce technical
operations in North America including: pre-sales, sales,
installation and configuration, technical support, training, and
professional services. Led independent sales cycles for askOnce.
Conducted customer demonstrations. Participated in System
Integrator, Channel, and VAR alliance negotiations. Contributed to
business strategy and pricing models. Did custom development as per
customer requirements. Acted as liaison between the development
organization in France and North American customer base. Designed
technical support strategy and coordinated support across North
America. Conducted competitive research and analysis.
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Technology
Advisor Xerox
e-Services Business |
1/2001 - 9/2001
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The Xerox e-Services Business Group was
formed as a merger of Xerox Online Services and Global Off-Site
Document Management Services. Its charter is to provide
internet-based, hosted digital services to the Global 3000 client
base.
As Technology Advisor to the group, participated in the
design and specification of new service offerings, including Content
Management and Repurposing, 1-to-1 Marketing Communication
Solutions, Personalized Content Services, and Media Asset Management
Services. Coordinated technology and vendor research and
assessments. Contributed to business strategy and market research.
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Chief
Technologist Xerox
Global Off-Site Document Management Services |
10/1998 - 12/2000
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Global Off-Site Document Management
Services was a $100 million plus annual revenue group at Xerox,
providing a variety of outsourced services to the Fortune 1000
client base. It controlled 12 Xerox Document Technology Centres in
the United States and was linked into 40 other Xerox and/or vendor
operated facilities worldwide. Services included: Digital
Fulfillment Services, Transaction Document Services, Imaging and
Digital Repository Services, Special Projects, and Internet Document
Services.
As Chief Technologist of the group, worked in
conjunction with the National Technology Manager to define and
implement an Application Service Provider model of services
delivery. All data and documents were managed and stored centrally
with global distributed production. Participated in the definition
of all architecture, data center, application, hardware, software,
networking and security standards. Led technology and vendor
research and assessments. Negotiated vendor contracts in both
pricing and service level agreements. Worked with vendors to specify
and procure hardware and software systems across the enterprise.
Contributed to business strategy and pricing models. Supported the
sales organization in C level and Senior Vice President level sales
calls. Played a significant role in multiple Xerox corporate
strategic initiatives, both internal and external, including joint
ventures, alliance partnerships, vendor relationships, and services
strategies. |
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Senior IT Project
Manager Xerox Owens
Corning Operations |
9/1997 - 10/1998
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Led a project re-engineering team on a
multi-million dollar effort to provide a global, distributed,
multi-language, variable data print-on-demand solution that enabled
real-time and production printing of SAP documents in support of
Owens Corning's global SAP install. Application was split into four
areas: parsing of real-time data streams generated from SAP with
mapping to form layouts, global distributed real-time printing to
over 1000 printers on Owens Corning's internal network, distributed
production printing in the United States and Europe, and real-time
archiving of all documents generated. The archived documents were
presented to Owens Corning's Customer Service Department over a
customized web interface and specialized search routines. The system
ran on a Sun Enterprise 5000 server and used Oracle 8 as the back
end database. Delivered the project on time and within customer
specifications. Defined system hardware, software and networking
architectures. Assisted with various other projects and customer
proposals, including a customer marketing materials distribution
system to support the Owens Corning 1-800-GET-PINK call center.
Managed daily IT operations issues and coordinated problem
resolution. |
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Webmaster/Lead Oracle
Developer Xerox
Internet Document Services |
4/1997 - 9/1997
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Primary Webmaster for Xerox Internet
Document Services. Managed multiple external and internal web
servers. Assessed web technologies and recommended products and
vendors. Led a team of four web/system administrators and a separate
team of four Oracle developers/database administrators. Coordinated
site deployment activities with customers and internal management.
Maintained all other responsibilities detailed immediately below.
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NT/Unix Administrator/Lead
Oracle Developer Xerox
Internet Document Services |
8/1996 - 3/1997
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Administered NT/Unix servers and clients
for the group. Maintained networks and problem solved connectivity
issues. Gathered client requirements and analyzed, designed and
implemented appropriate interactive, internet- enabled, database
solutions. Managed the activities of two Oracle developers.
Installed and administered all Oracle databases and application
servers. Assessed and integrated other technologies into internet
services: electronic document management systems, workflow
management systems, web conference systems, full-text search
engines, etc. |
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Technical
Director Discerning
Nature Inc. |
2/1996 - 10/1996
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Directed the production of Raptors, A
hybrid CD-ROM covering birds of prey. Supervised all technical areas
of production including photocomposition and layout, interface
design, audio, video, animation, and programming.
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Project Manager/Systems
Analyst Xerox Security
Operations |
11/1994 - 8/1996
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Coordinated the computing activities of
the Systems Integration Group. Supervised the implementation of a
Class IX Access Control System on two DEC Alphaserver's using the
Digital Unix operating system and an Oracle 7.2x database.
Administered both the Digital Unix systems and the Oracle database.
Participated in the development of hardware and software standards
encompassing the installation and operation of security systems.
Specified and purchased new computing, networking, and
communications hardware and software. Integrated new and legacy
systems. Analyzed, designed and implemented client/server and
database projects. Supported the computing needs of the Security
Operations department and the Access Support Center. Designed CAD
standards to support the installation of security equipment in the
field. |
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Adjunct
Faculty Rochester
Institute of Technology |
9/1993 - 8/1994
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Instructed graduate students in
interactive media design. Areas of instruction included
computer-based training applications, information delivery
applications, and entertainment applications. Educated undergraduate
students in the fundamentals of computer programming, using the C
and C++ languages. Taught courses in the use of computer
applications: word processing, graphics, spreadsheets, databases,
and interactive media. |
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Software
Consultant Rochester
Institute of Technology |
3/1993 - 8/1994
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Developed two versions of a stand-alone
interactive media application on the Macintosh platform supporting
the recruitment effort of the Department of Electrical Engineering.
The applications created in Macromind Director incorporated
graphics, text, animation, and sound. |
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Programmer
Xerox Corporation
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3/1993 - 8/1994
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Designed, implemented and integrated an
interactive media application to support the promotional activities
of the Docutech Publishing System. The Windows application was
authored in Asymetrix Toolbook. |
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Teaching
Assistant Rochester
Institute of Technology |
5/1992 - 8/1993
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Instructed students of the Department of
Information Technology in the fundamentals of personal and mainframe
computing, with emphasis on software tools. Duties included
teaching, developing instructional modules, quizzes, and supervising
a teaching laboratory. |
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Graduate
Assistant Rochester
Institute of Technology |
9/1992 - 5/1993
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Responsible for the development and
maintenance of course-related software including interactive
quizzing systems. The software developed was used in a paced self
instruction laboratory environment. Other duties included lab
management, scheduling, network administration, and grading of
programming language assignments and quizzes.
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User Computing Center
Operational Assistant Rochester Institute of Technology |
2/1991 - 5/1991
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Supervised four computer centers
employing 35 operators for the Information Systems and Computing
Department. Ensured all centers were staffed and operational.
Responsible for installation and maintenance of hardware, software,
and networks. Provided assistance to faculty, staff, and students in
the use of resources at these centers. |
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User Computing Center
Operator Rochester
Institute of Technology |
10/1988 - 5/1992
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Employed by the Information Systems and
Computing Department to provide assistance to faculty, staff, and
students in the use of computing resources. Administered tests and
quizzes to students and ensured the integrity of quizzing and test
systems. |
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Assistant Chef
International College of Hotel
Management - Switzerland |
12/1987 - 5/1988
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Assisted in teaching students the art of
French classical cuisine. Supervised the production kitchen on
weekends. Participated in the preparation of all meals.
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Partner
Liberty Farm Products - Bombay,
India |
1972 - 1987
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Managed my own business dealing in
wholesale distribution and retailing of meat products. Handled
institutional sales to major hotel chains, restaurants, and shipping
companies. General managerial duties encompassed human resources,
sales and marketing, purchasing, inventory management, distribution,
and accounting. |
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References available upon
request.
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